FOOD & BEVERAGE WEST AFRICA 2023
China, SHANGHAI
Shanghai World Expo Exhibition & Convention Center (SWEECC)
Shanghai World Expo Exhibition & Convention Center (SWEECC)
Tourism Plus Shanghai 2026
International Tourism Industry Exhibition
Mar 29-31, 2026
ПРИ ПОДДЕРЖКЕ
Tourism Plus Shanghai (TPS) is a cluster of 5 interconnected specialized exhibitions covering the entire value chain of the tourism industry. It is included in Shanghai's high-quality tourism project under the "14th Five-Year Plan" and is positioned as the "gateway for tourism investment in Asia."
Cluster Structure (5 main exhibitions):
1) Tourism Plus Shanghai (Main Platform)
Focus: Investments in tourism projects, destination development, "tourism+" partnerships.
Target Audience: Regions, investment funds, tour operators, project developers.
2) HOTELEX Shanghai
Focus: Equipment, products, and franchises for hotels, restaurants, and catering.
Target Audience: Equipment manufacturers, food suppliers, HoReCa networks.
3) Hotel & Shop Plus
Focus: Design, furniture, technology, and finishing materials for commercial spaces.
Target Audience: Designers, architects, developers, suppliers of interior solutions.
4) China (Shanghai) International Boat Show
Focus: Yachts, boats, equipment and accessories, water tourism.
Target Audience: Boat owners, shipyards, ports, representatives of the active leisure industry.
5) Modern Concept World Expo
Focus: Innovative concepts and trends in the service sector and consumer experience.
Tourism Plus Shanghai (TPS) is the key and most comprehensive exhibition within the entire TPS cluster, concentrating all elements of the tourism industry. It serves as a platform for tourism destinations and projects, aimed at attracting investment, organizing cooperation, and promotion.
The exhibition fulfills three main functions:
- A "tourism+" business platform for participants across the entire industry chain.
- A display and exchange platform where the integration of new cultural and tourism productive forces into the industry takes place.
- An entry point for flows of cultural and tourism consumption.
Through a variety of online and offline events and presentation formats, TPS promotes high-quality and comprehensive development of the entire tourism industry.
1) Tourism Plus Shanghai (Main Platform)
Focus: Investments in tourism projects, destination development, "tourism+" partnerships.
Target Audience: Regions, investment funds, tour operators, project developers.
2) HOTELEX Shanghai
Focus: Equipment, products, and franchises for hotels, restaurants, and catering.
Target Audience: Equipment manufacturers, food suppliers, HoReCa networks.
3) Hotel & Shop Plus
Focus: Design, furniture, technology, and finishing materials for commercial spaces.
Target Audience: Designers, architects, developers, suppliers of interior solutions.
4) China (Shanghai) International Boat Show
Focus: Yachts, boats, equipment and accessories, water tourism.
Target Audience: Boat owners, shipyards, ports, representatives of the active leisure industry.
5) Modern Concept World Expo
Focus: Innovative concepts and trends in the service sector and consumer experience.
Tourism Plus Shanghai (TPS) is the key and most comprehensive exhibition within the entire TPS cluster, concentrating all elements of the tourism industry. It serves as a platform for tourism destinations and projects, aimed at attracting investment, organizing cooperation, and promotion.
The exhibition fulfills three main functions:
- A "tourism+" business platform for participants across the entire industry chain.
- A display and exchange platform where the integration of new cultural and tourism productive forces into the industry takes place.
- An entry point for flows of cultural and tourism consumption.
Through a variety of online and offline events and presentation formats, TPS promotes high-quality and comprehensive development of the entire tourism industry.
EXHIBITION
NET SPACE
NET SPACE
VISITORS
EXHIBITORS
700 000+
445 737
6 000+
Cluster statistics of 2025
Thematic sections:
EXHIBITION
NET SPACE
NET SPACE
VISITORS
EXHIBITORS
20 000
60 000+
300+
Statistics Tourism Plus Shanghai of 2025
- Domestic and Overseas Tourist Destinations/Tourist attractions
- Tourist Resorts/Tourism Demonstration Bases
- Scenic spots along highways
- LBE/VR/AR/XR Projects and Equipment
- Service Robots/Technological Equipment
- Smart Tourism System/Digital Cultural and Tourism
- Low-altitude Economy/Navigation Services
- Cultural and Tourism Investment and Operation Institutions/Cultural Tourism Planning
- Culture and Tourism Equipment/Tourism supporting facilities/Apparatus
- Culture and Tourism Performances/Performance Equipment
- Tourist Vehicles / EV Charging Station
- Cultural and Creative IP Derivatives/Intangible Cultural Heritage New Consumption
- Food Souvenirs/Hotel Business Gifts
- Gift Customization Services/Travel Tech Products
- RV
- Camping Gear
- Fitness Equipment
- Sports Supporting Facilities
- Amusement Facilities
- Light-based Art Display/Cultural Tourism Art Display/Balloons & Air Models/Internet-famous Prop
- Amusement Equipment/ Interactive Installations/Technology Interaction/ Flower & Paper Art
- Event Planning / Performance Parades/Scene Marketing / Design Company
- Mobile Stores / Garden Landscapes / Store Signage & Guidanc
Russia at Tourism Plus Shanghai: From Showcasing Potential to Signing Contracts
- TPS is not just an exhibition, but an officially recognized investment hub included in Shanghai's development plan. For Russian companies, this means:
- A channel for non-resource exports: The opportunity to promote not raw materials, but high-margin services and products (tourist experiences, technologies, education, gastronomy).
- Meeting real investors: The venue hosts venture capital funds, institutional investors, and major Asian development companies interested in new projects.
- By participating in TPS, a company automatically gains access to visitors from all five parallel exhibitions in the cluster. This allows:
- A region or tour operator (from the Tourism Plus Shanghai) to simultaneously hold negotiations with:
- Hotel and restaurant chains (from the HOTELEX exhibition).
- Designers and furniture suppliers (from Hotel & Shop Plus).
- Yachting operators (from the Boat Show).
- A food producer (by participating in HOTELEX) to attract the attention not only of restaurateurs but also of investors in agritourism.
- TPS allows Russian companies to reset their image in the eyes of the Asian market:
- Demonstration of competencies: It's possible to present not just leisure, but exportable services: resort management, glamping creation, VR content development for museums, educational programs.
- "Tourism+" partnership: This is a direct opportunity to propose joint projects to Chinese partners in the spheres of culture, medicine, sports, and technology under this brand.
- Primacy of impression: For many Chinese investors and tour operators, a Russian region or niche product (for example, Arctic tourism) can become a "discovery."
- TPS is the ideal platform to form that impression first and correctly.
Organiser of the exhibition:
Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd. is the first joint venture exhibition company in China, founded in 1998 by the British corporation Informa PLC (the world's largest organizer of events and exhibitions) and the Chinese company Shanghai Sinoexpo International Exhibition Co., Ltd.
Shanghai International Convention & Exhibition Co., Ltd. is a professional exhibition service provider based in Shanghai and operating worldwide. The company has grown into a comprehensive exhibition platform that integrates exhibition organization, conference and forum hosting, event planning, and the provision of supporting services.
Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd. is the first joint venture exhibition company in China, founded in 1998 by the British corporation Informa PLC (the world's largest organizer of events and exhibitions) and the Chinese company Shanghai Sinoexpo International Exhibition Co., Ltd.
Shanghai International Convention & Exhibition Co., Ltd. is a professional exhibition service provider based in Shanghai and operating worldwide. The company has grown into a comprehensive exhibition platform that integrates exhibition organization, conference and forum hosting, event planning, and the provision of supporting services.
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