One of the world's leading food and beverage exhibitions, SIAL, is poised for a significant evolution. The legendary SIAL Shenzhen exhibition is moving to the commercial heart of Southern China and, for the first time, will be held in Guangzhou under the new name SIAL Guangzhou from September 3-5, 2026.

The choice of the new venue—the Poly World Trade Center Expo in the Pazhou exhibition district—is no coincidence. It is a modern complex with direct transportation access (including metro), located at the very center of business activity in the Greater Bay Area (GBA).

The relocation of the exhibition to Guangzhou, a recognized economic and logistics hub of Asia, offers participants unparalleled opportunities:

Guangzhou is the epicenter of food wholesale trade in China. Participating in the exhibition provides direct access to the largest distributors and buyers who set trends throughout Southern and Central China.

The exhibition takes place during the peak business season (August-September), when buyers are shaping their assortment for the main holiday periods. This is the ideal moment to present your product to over 86 million consumers in the region.

SIAL Guangzhou will serve as a bridge to the booming nightlife economy of the GBA, where demand for gastronomic innovations is formed across numerous venues.

SIAL Guangzhou is not just an exhibition, but a comprehensive business platform:

The organizers will ensure the presence of over 20,000 professional visitors through targeted invitations sent to more than 500,000 specialists worldwide

A smart matchmaking system will schedule personal meetings for you with key decision-makers

New products can be showcased in special demo zones at the forefront of the exhibition

Within the business program (SIAL Global Food Industry Summit, SIAL Innovation, SIAL Awards), you can gain global insights, learn about trends, and gain recognition for your brand

Who is this event for?

For international exporters seeking to strengthen their position or enter the markets of Southern China.

For manufacturers and suppliers looking for new distributors and partners.

For brands with innovative products wanting to make a statement in one of the world's most promising markets.

SIAL Guangzhou 2026 is your strategic chance to make a powerful leap forward in Asia. Start planning your participation today to secure the best spaces and build an effective marketing strategy.


LLC "ElephAnts" is the partner of the exclusive SIAL sales office in Russia - GFE (LLC "Global Food Engineering")

Thematic section:

Organiser of the exhibition:

The exhibition is held under the global brand SIAL Network, which is owned by the international exhibition group Comexposium.

Comexposium is the international exhibition group, owner of the SIAL brand.