International Agricultural Exhibition
10 - 12 SEPTEMBER 2023
Egypt, Cairo
Egypt International Exhibition Centre (EIEC)

Sahara: Development of agriculture for a sustainable future.
Sahara offers agricultural professionals and interested investors the opportunity to tap the untapped potential of new emerging markets by establishing business relationships and rapidly spreading new innovations and technologies, while keeping open cross-border communication channels.
Developing for more than three decades, Sahara has begun to offer a wide range of services suitable for both supporting young enterprises, startups, and large agricultural enterprises, connecting them with both large and small farmers, who make up a complex and important part of the regional market.
With an eye to the future, Sahara is constantly expanding to cover new sectors in response to growing market demand, such as agricultural wastewater treatment, horticulture, post-harvest processing and more.
30 000
19 000
Statistics of 2022
Thematic sections:
  • Fertilizers and plant protection
  • Seeds and nurseries
  • Greenhouses
  • Livestock equipment
  • Feed and veterinary medicine
  • Dairy farming
  • Water resources management
  • Agricultural machinery
  • Harvesting equipment and machinery
  • Sustainable agriculture
  • Various services

Exhibitor geography:

66.9% - Africa (Egypt)
19.6% - Europe (France, Germany, Greece, Italy, Latvia, Netherlands, Poland, Spain, Switzerland)
5.4% - Middle East (Kuwait, Jordan, Saudi Arabia, Turkey)
4.7% - South Asia (Pakistan, India)

3.4% - East Asia (South Korea, China)
Exhibitor survey results
99% of exhibitors consider the exhibition important for their business
4 out of 5 exhibitors are ready to take part in the exhibition next year
4.3 out of 5 exhibitors noted the importance of this event

About visitors

Structure of visitors by field of activity

  • Farmers
  • Distributors
  • Importers and Exporters
  • Government organizations
  • Agricultural engineers
  • Landscape architects
  • Investors
  • Manufacturers
  • Training and Education specialists

Visitor survey results

96% - consider the exhibition an important place to visit
90% - were satisfied with the event
75% - were able to find new suppliers

Purpose of visiting the exhibition

46.9% - search for a new supplier
30.41% - study of new trends in the industry
22.48% - networking
17.34% - visiting exhibitors
15.63% - purchase of goods/services
6.21% - other

Organiser of the exhibition:

Informa Markets is the world's leading event organizer, creating platforms for industries and specialized markets for trade, innovation and growth. Informa Markets events cover the whole world, including Asia, Europe, the Middle East and Africa, North America and South America.
Official Support

Market Analytics

Traveler’s memo

Participant feedback

German Pavilion Represertative
"Many German companies are looking for new markets to strengthen their position and Egypt is one of the most interesting ones, it's the first time in Sahara and Egypt, but I'm very impressed so we will have a German pavilion next year, hopefully twice a big!"
El-Saied For Trading and Distributing
"We witnessed a noticeable increase in international visitors this edition from Europe, Gulf region, and Jordan. Sahara is also a great networking opportunity to connect with a variety of suppliers and gain access to raw materials crucial for the continuation of business amid all circumstances."
Agricultural counselor of the Netherlands embasse - Netherland Pavilion
Павильон Нидерландов
"Sahara is one of the bigget agribusiness fairs in the region. This is a place where Dutch companies can come, meet and engage in business and partnership. We have something to offer in the area of climate and water smart agriculture, which is even more in theme this year because of COP27"
Hits Solutions
"The show was an excellent opportunoty to present our solution, meet with different companies, explore new opportunities within MENA and Africa"
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